AgencyOperator.ai, stop forgetting the people who could pay you

The AI System to Run Your Design Agency With

It is the one I use to run my own, packaged as a plugin you install. Every morning it has already picked the one person I should talk to, and told me why. Because designers do not lose clients. They forget them. You get busy, you go quiet, and three months later you are starting from nothing. This keeps every person who could pay you on one list, and never lets one go quiet by accident.

It lives inside Claude

This is a plugin for Claude. You do not open another app or learn a new screen. You just talk to Claude, the way you already do.

250

Real conversations a year, at one a day

3

Skills, and that is the whole tool

2

Shortcuts you can type

1

Task, every work day morning

Design is the easy part

You are good at design. Running the business around it is the hard bit. Nobody taught you that part.

Finding work. Keeping track of people. Knowing what to do first each day. Most designers carry all of it in their head, and drop half of it when a big project lands.

This tool holds it for you, and tells you what to do today.

It sets itself up around your business, not mine

You install it and answer four questions about your work. After that it knows your niche, your price, and the kind of client you want. So the name it hands you in the morning is one of yours, not a random company off a list.

It starts with getting clients

That is the part that hurts most, so it is the part I built first. One list of every person who might pay you. One name to talk to each morning.

Next comes looking people up before you write, then writing help, then getting you ready for calls. One piece at a time. See what's coming.

Your next client is a person you already know

Look at your phone. There is a person who asked about work and you never wrote back. An old client you could work with again. Someone who said "maybe next month" in March.

They are not gone. You just forgot them. This tool does not forget.

What you do each morning

You open Claude. It has already written you a short note:

🌱 Add one or two new names to your list.
🤝 Talk to Sara today. You met at a talk in June. Ask how the app launch went.
🔥 Post one thing, and reply to a few people.

You read it in one minute. You send one message. That is the whole job.

Why one a day is enough

One message a day is 20 messages a month. It is 250 a year. All to people who already know you.

You do not need 500 cold emails. You need to stop dropping the people you have.

How this adds up to $100K+ a year

You will hear people say "six figures", or see $100K+ written down. Both mean the same thing: a number with six digits in it. Like this: $100,000. Count them. One, then five zeros. The K is just short for thousand.

So six figures is anything from $100K a year up to just under a million. Most designers on their own aim at the bottom of that first. $100K+ is the number on this page.

$100K+ a year sounds far away. Broken down, it is small.

Say your work is $5,000 a month per client. Then you need about two clients at a time, all year. That is it. Not twenty clients. Two, that keep going.

Most designers can find two clients. What they cannot do is keep finding them while they are busy doing the work. So they land one, go quiet for three months, and start again from nothing. That gap is where the money goes.

One message a day closes the gap. You keep talking to people while you are working. When one job ends, the next one is already warm.

If you charge	You need	To reach
$3,000 a month	3 clients at a time	$108K a year
$5,000 a month	2 clients at a time	$120K a year
$8,500 a month	1 client at a time	$102K a year

These are examples, not promises. Your numbers depend on what you charge and who you talk to. But the shape is always the same: a small number of good clients, kept going. The tool is built for that, not for chasing hundreds of strangers.

Raising your price is the other half of this. That is what the Six-Figure Designer programme teaches. This tool handles the people side.

What changes for you

You never start from zero

Most designers build their list again every time work runs out. Your list only grows. Names stay on it. They stay warm.

No hard choice in the morning

"Who do I message?" takes twenty minutes and ends in nothing. Now it is picked for you. One name. One reason. Go.

Old leads come back

"Maybe next month" gets a date. When that day comes, the name is back in front of you. That is often the easiest client you will win.

Feast and famine gets flatter

Work dries up because you stop looking while you are busy. One message a day fits inside a busy week. So you keep doing it, and the empty months stop happening.

It never speaks for you

It writes nothing to anyone. It sends nothing. You send every message yourself, in your own words. It just remembers and reminds.

The list belongs to you

Your list lives in your own Notion. Not on our servers. No account with us. If you stop using this, you keep everything.

Before and after

What happens	Without it	With it
Monday morning	You wonder who to message. You do nothing.	One name. One message. Done before coffee.
"Maybe next month"	You forget them in two weeks.	They come back on the right day.
A chat that went quiet	Lost under 400 other messages.	Still on your list, with a link to the chat.
Two months of big client work	You look up and have no leads.	You kept talking to people the whole time.
A friend sends you a lead	You mean to write. You never do.	On the list that day. Message sent the next.
Five messages, no reply	You feel bad and give up.	They rest for six months, then come back.

Who this is for

Designers, if

You are a freelance designer, a solo designer, or a small studio of two or three.
You want steady work, not more hours.
Your clients came from luck and friends, and you want another way.
You tried a CRM once and stopped. They are built for sales teams, not for one designer.
You are in the Six-Figure Designer programme (the $100K+ a year one) and want your Warm List to run on its own.

Not for you, if

You have a job and are happy in it. This is for people running their own thing.
You want a robot to find and message people for you. You still send every message.
You want to email hundreds of strangers. This is built for a few good chats.
You have a sales person. You need a real CRM.
You want AI to do the scary part. It removes the excuse, not the work.

Where things stand

Thing	State	What that means
Version 2.0	Going out now	Mastery members are getting it this month.
How you get it	Ready	A plugin you add to Claude Cowork. Updates arrive on their own.
Testing	Every day	Oykun runs it on his own agency first. Then it ships to you.
Next part	2.1 research	It will look up a person before you message them.

It is still early, and I am honest about that

Version 1 tried to do everything at once and it was too much. This one starts small on purpose. Today it does the list and the daily question, and it does those properly.

Mastery members get every release as it ships, and what they say shapes what I build next. You use it while it is being built, instead of waiting for a finished box.

Five years ago I could not have given you this. It did not exist.

Designers can do this without AI too

Not a Mastery member? The idea still works on paper. This is the Warm List from the Six-Figure Designer programme.

Write down every person who could pay you. Put old clients at the top. Move one chat forward each day. Write down what you did. Do that long enough and you will get clients.

AgencyOperator.ai just does the remembering, so it happens every day, even when you are busy.

Here is the shape of it. Joining takes a minute, setting up takes about ten, and filling your list takes twenty. After that it is one minute a morning. The full walkthrough, with a video, is inside the community.

Step 1. Join Mastery

It is not sold on its own, and it never will be. Mastery is the programme, the weekly calls, the tracker, and the room of designers. Agency Operator comes with it.

Join Mastery

2

I let you in

The plugin is private. Nobody can find it or install it unless I add them by hand.

Make a free GitHub account if you do not have one, then send me the email you used. A post in the community is fine. I add you, GitHub emails you an invite, and you click it.

That is the only part I do myself. Everything after this is you and Claude.

3

Add it to Claude

First turn on Notion in Claude Cowork. Your people will live there, in your own account, not ours.

Then paste in the link I send you and click install. That is the whole job.

New versions show up on their own after this. One click and you are up to date, and you never have to download anything again.

4

Answer a few questions

Type /setup-agency-operator and it starts asking. Give it your website or your X profile first and it drafts the answers for you, so you are fixing something instead of staring at a blank box.

What do you sell? Something like "product design for B2B SaaS", or "brand and websites for small founders".

Who pays you? One sentence about the kind of client you want more of.

5

Fill it with people you already know

This is the part people feel in their stomach. You are about to see how many leads you have been dropping.

Claude asks one question at a time and you answer in normal words. Most people end up with 15 to 40 names in about 20 minutes.

Who were your last five clients? Could you work with any of them again? Did anyone go quiet? Check your DMs, there is always one.

6

Then one minute a morning

A short note is already waiting on work days. Add a name. Talk to this one person, and here is why. Post one thing.

Never more than three names, so it can never feel like too much to face.

After that you just talk normally. Say "she replied" or "call booked with Sara" and your list updates itself. You never fill in a form.

↑

Already on the old version?

Run setup again. It keeps every answer you gave, turns off the old daily tasks, and offers to move your old prospects across into the new list.

Nothing of yours gets deleted, including the old database file. It just stops being used.

Need more than this?

The full walkthrough lives with the members

Screen recordings, the longer setup guide, help when something breaks, and the weekly calls where you can ask me directly. All inside the Designer Mindset community.

Go to the community

The whole tool, in plain terms. Skills are what Claude knows. Commands are short words you type to start something. One morning task keeps the habit going. There is nothing else to learn.

How it all fits together

Read it top to bottom. You say something in plain words, or the morning task starts the same loop on its own. Claude picks the right skill. The skill reads or writes one row in your own Notion. A short answer comes back up to you, and you send the message yourself.

The three skills

Skill	What it does	When it wakes up
setup	Asks the four questions and builds your list in Notion. Also moves people over from the old version. It only ever asks new questions, never ones you already answered.	"setup", "get started", /setup-agency-operator
capture	Fills your list on day one. Asks you about old clients and quiet chats, and can look through your sent email. Old clients go in first.	"capture", "import my leads", "fill my pipeline"
pipeline	Looks after the list itself. Knows when to follow up, when to rest a name, and how many real chats you have going. It reads and writes every row.	"who do I chase today", "add a lead", "she replied", "call booked"

The two commands

Command	What it does	Size
/new-lead	Add someone in one messy sentence. Type "met her at an event, Sara, runs a fintech startup, said to email her" and you get a clean row. It fills in the gaps and asks at most one question.	One sentence in. One row out.
/pipeline-check	Who do I talk to today? It shows your live chats, who is due, who went quiet, and picks the one person to message now.	Short. Three names at most.

The morning message

It runs on work days at a time you choose. It reads your list and writes you a short note: add a name, talk to this one person and here is why, post one thing. Never more than three names.

On Mondays it adds a quick look back. How many live chats you have. Who went quiet. Whether you are running short on new names or short on booked calls.

What it costs to run

Nothing extra. There is no separate bill and no server of ours. It runs inside the Claude Cowork plan you already pay for.

The daily jobs are small on purpose. A short note and one read of your list. So they stay cheap and fast. Bigger jobs like research and writing come later, and they will stay small too.

Where everything lives

Two sides. What lands on your machine when you install, and what gets made for you when you run setup. That is the whole footprint.

What installs

agency-operator/
├── skills/
│   ├── setup        the four questions
│   ├── capture      the first-run sweep
│   └── pipeline     the list, every day
├── commands/
│   ├── new-lead     one sentence in
│   └── pipeline-check  who today?
└── plugin.json     version, name

That is all of it. Three skills, two commands. Updates replace this folder and nothing else.

What gets made for you

Your Notion
└── Agency Operator/
    └── Prospects      one row per person

Your Claude
├── agency-config   your four answers
└── Scheduled tasks/
    └── daily-pipeline  weekday mornings

Setup makes these once. You can open, edit, or delete any of them yourself. Nothing else is written anywhere.

Three promises

It never sends

It can suggest and it can draft. It never sends. Every message goes out from you.

It never deletes

Rows stay. Notes get added to, never wiped. Big changes get shown to you first.

It never piles on

Three names at most. When you are stretched, it gives you one thing to do. If your list is empty, it says so.

In Notion it is one table called Prospects. Every person who could pay you is one row. Setup builds it inside your own account, and you never fill it in by hand. You just talk, and Claude keeps it true.

It is a Notion table, in your account

Not our app. Not our servers. Setup builds this in the Notion you already use, and you can open it, sort it, or edit it any time. If you ever stop using the plugin, the list is still yours.

This is what it looks like

Prospects | Due today +

Prospects

Where each person is right now:

→ Planned (on the list, not messaged yet)

→ Contacted (message sent, waiting)

→ Replied (a real conversation started)

→ Call booked, then Won.

Parked means "not now". They come back on the date, not before.

▦ All ▦ Due today ▦ Live chats ▦ Gone quiet ▦ Parked ⇅⚡◌⌕ New ▾

Aa Name	≡ Company	▤ Last contact	⚭ Social	⌄ Stage	⌄ Channel	≡ Next step
Sara Lindqvist	Northwind Health	July 31, 2026	linkedin.com/in/…qvist/	Replied	Email	Book a call
Marcus Bell	Tiller	July 29, 2026	x.com/marcusbell	Contacted	X DM	Follow up
Ana Ferreira	Loop Labs	August 1, 2026	linkedin.com/in/…reira/	Call booked	Email	Start project
Priya Raman	Studio Nine		x.com/priyar	Planned	X DM	Send DM/Email
David Okonkwo	Kestrel	May 12, 2026	linkedin.com/in/…nkwo/	Parked	Email	Reconnect in 6 months
Tom Weir	Arcadia	July 30, 2026		Replied	WhatsApp	Wait for reply
Lena Fischer	Halden	July 28, 2026	linkedin.com/in/…scher/	Contacted	Email	Follow up

That is part of it. More columns sit off the right edge: where the person came from, how you talk to them, a link straight back to the chat, what they might be worth, and your notes.

You will not type any of this. You say "Sara replied, she wants a call next week" and the row moves itself. The table is there so you can look, not so you can fill it in.

When to follow up

You send a message and hear nothing. What now? Most people either give up or become annoying. There is a middle way, and this is it.

Nudge	When	The rule
1st	2 days later	Bring something with you. A link, a thought, a 👀. Never an empty poke.
2nd	5 days later	Shorter than the last one.
3rd	10 days later	Never say "just checking in". Never say "any update?".
4th	20 days later	Keep it light.
5th	30 days later	The last one. Still warm, still kind.
After that	Rest	The name rests for six months, then comes back. They are not a dead lead. They are a warm person sitting by your fire.

What "no" means

A soft no

"Not now" or "maybe later". They stay warm. They get a date to come back: one month, three, or six. You stop chasing until then.

A real no

Mark them Lost. Reply once, kindly, then stop. You do not go back.

No reply at all

Five nudges and nothing. They rest for six months, then show up again. Silence is not a no.

The numbers to watch

Number	What it counts	Why you care
Live chats	People who wrote back, or who booked a call. Real back and forth, not one reply.	This is the big one. It tells you what next month looks like. Aim to start 3 new ones a week.
Gone quiet	People you have not spoken to in 7 days or more.	This is where money leaks out. You see them every morning.
Due today	Anyone whose next step date has arrived.	This is the pile your one daily message comes from.

Built out in the open. Each piece ships on its own. Oykun runs every one on his own agency first. Mastery members get each release as it lands, and what they say shapes the order. You use it while it is being built.

Version	State	Piece	What it adds
2.0	Going out now	The spine	Setup, filling your list, the list itself, when to follow up, and the morning question. Everything else sits on top of this.
2.1	Next	Research	Before you write: who they are, what they are building, and why you are a good fit.
2.2	Later	Writing	First messages and follow-ups written in your own voice. You read them, then you send.
2.3	Later	Call prep	Got a call booked? One page about the person and the company before you go in.
2.4	Later	New names	When your list runs low, it finds people who look like the ones who pay you.

How updates work

One piece at a time, smallest useful version first. Every update is one click in Claude Cowork. A new piece might ask you one new question. It will never ask you the old ones again.

Want something added?

The list above comes from members using it. Say what you are stuck on in the Mastery community. Most things that get built start as a real problem someone posted, not a feature idea.

Every change, in the open. The versions that did not work are here too. They are the reason this one is simple.

2.0, the spine August 2026 Going out now

Built again from scratch. Version 1 gave you seven agents on day one. It was too much, and it kept breaking on Windows. This one is small and steady: one list, one question each morning, and new pieces added slowly.

What you get

Three skills (setup, capture, pipeline), two commands (/new-lead, /pipeline-check), and one morning message. That is all of it.
One list in your own Notion. Who they are, where the chat stands, and when to talk next.
Setup is four questions. Give it your website and it writes the answers for you.
Day one help filling the list. 15 to 40 names from your DMs, old email, and your memory, in about 20 minutes.
A follow-up plan that is kind, not annoying. Soft nos come back on a date. Quiet people rest, they do not die.
It never deletes a row, never wipes a note, and never sends a message for you.

Coming from version 1

Type /setup-agency-operator. It keeps your answers, turns off the old tasks, and offers to move your old prospects over. Nothing gets deleted.

1.3 to 1.9 May to July 2026 Never went out

The messy middle. A new dashboard, a move from a local file to Notion, and a big seven-agent version. All of them were built and tested. All of them worked. None of them fixed the real problem, which was too much tool and not enough habit. That lesson turned into version 2: you do not need seven agents on day one. You need to know who to message this morning.

1.0 30 April 2026 Went out

The first version: seven agents, 15 skills, 11 background jobs, a file on your computer, and a dashboard. It was Oykun's own agency setup, boxed up. It worked well on his machine. It taught us everything the rebuild needed to know.

Agency Operator